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Our Story

Conatural began as the brain child of two committed sisters, Myra Qureshi and Rema Taseer, who were very concerned about the lack of government regulation on commercial skin and hair companies. Companies were producing products that were formulated using toxic ingredients which were known to cause harmful effects to the body - from hormone disruption, to cancer, to plain-old skin irritation. Myra and Rema were both also victims of artificial, chemical based hair and skin care products. They realized the importance of healthy ingredients and wanted to create beauty products as safe as they were effective.

 

 

"We've put our heart and soul in thoroughly researching every ingredient that is used in formulating our products. You can be confident that you are buying the purest and most effective organic products that money can buy from Conatural. We know who we are - our words and actions are aligned."

After watching how unaware people were of the hazards of toxic chemicals, their goal was to inspire, empower and educate and provide beneficial beauty solutions.

So, Myra Qureshi and Rema Taseer decided to launch Conatural and create a new standard in beauty. They made the decision to create only 100% organic & natural hair and skin care products without using toxic chemicals such as Parabens, Triclosan, Artificial Musks, PPD, Silicones and Sulphates and to change the paradigm of the beauty industry.  They researched and tested their formulations on Pakistani skin – to make products that work for the South Asian skin type.

With 100% natural & organic formulas along with no animal testing, the brand is committed to keeping it all-natural:

 

 

"We knew that if we could combine certified organic carrier oils, with a multitude of natural phytonutrients & antioxidants, and rare plant botanicals along with organic essential oils, the hair and skin care products we’d create would be revolutionary."

Sourcing only the finest and most robust ingredients, our laboratory selects minerals from the Dead Sea, the finest plant botanicals and essential oils and the best quality botanical actives to formulate the products. We know that the best skin and hair care products are made from minimally processed botanicals: organic or responsibly wildcrafted, pure, raw, live, unrefined, and handled carefully not to diminish their potency.

Our product formulas are a mix of exotic essences, Ayurveda and modern aromatherapy. The exquisite scents, for which Conatural is known for, are an absolute treat for the senses. Our ingredients are vegetarian, non-toxic, gentle, safe, and never tested on animals. Our formulations use ingredients that are of superior nutritional and nourishment value that actually support the body’s process of repairing, rejuvenating and refining itself.

We created a new standard in the Pakistani hair and skin care market, and we’re proud to be an ISO 22716 certified company. This means we implement the strictest international standards of Good Manufacturing Practices.

 

Our products are always free from:

- Parabens 

- Triclosan

- Artificial Musks

- Phthalates

- SLS

- PPD

- Petroleum Jelly

- Silicones

 

Our promise to you:

- To provide products with natural ingredients as an alternative to the common chemical products on the shelf, with visibly fantastic results as compared to conventional products.

- To educate people to “go natural”, and equip them with the tools on how to choose a natural product over a chemical one.

- To provide insights on how the average beauty product on the shelf is made from cheap synthetic ingredients which are actually harmful to the body.

- To conduct our business ethically, sourcing natural and fresh ingredients from organic and fair trade suppliers.

- To use non-toxic manufacturing processes and packaging materials that are recyclable.

Why do we source from the Dead Sea?

 

The Dead Sea, which is also called the Salt Sea, is a salt lake. It lies in the Jordan Rift Valley, and its main tributary is the Jordan River. Its surface and shores are 427 meters (1,401 feet) below sea level, which is Earth's lowest elevation on land. The Dead Sea is 306 m (1,004 ft) deep, which makes it the deepest hypersaline lake in the world. With 34.2% salinity (as measured in 2011), it is also one of the world's saltiest bodies of water, being almost 9.6 times saltier than the average ocean. Due to the high concentrations of salt, it is a lake with unknown marine existence. The Dead Sea seawater has a density of 1.240 kg/L. This concentration is so dense that one cannot swim or drown in the water, but only float.
 
Due to its topography, location and high concentration of salt, it hosts numerous minerals in elevated concentrations which make it an incredible resource for therapeutic use.
 
Several studies conducted prove that the salinity and mineral concentrations of the Dead Sea are far greater as compared to other oceans.  A recent study indicates the following:
 

 

Dead Sea

Mediterranean Sea

Ocean Water

Chloride (Cl) mg/l

224,900

22,900

19,000

Magnesium (Mg) mg/l

44,000

1,490

1,350

Sodium (Na) mg/l

40,100

12,700

10,500

Calcium  (Ca) mg/l

17,200

470

400

Potassium (K) mg/l

7,650

470

390

 

The distinctive qualities of the Dead Sea have been known for centuries by millions of people as a source of health and beauty. It is the only place in the world with this particular combination of exclusive minerals which have a myriad of benefits for hair and skincare.
 

Legends from over 4,000 years ago demonstrate that royalty visited the Dead Sea to experience its benefits:

  • King Solomon sent Dead Sea Salts as gifts to the Queen of Sheba.
  • Marc Anthony attempted to conquer the adjacent area for Queen Cleopatra, who sought the Dead Sea’s beautifying qualities.
  • Historians have reported King David, Herod, and the Roman Emperor Vespasian to treat themselves to the therapeutic and restorative properties of the Dead Sea.

 
In modern times, many clinical trials conducted in hospitals worldwide have shown that the high concentration of Dead Sea minerals is almost instantly effective in improving the skin's natural processes, easing rheumatic pains, relaxing muscles and providing inner calmness and tranquility.
 
Conatural now brings to you the power of the Dead Sea in our products without compromising on the quality of its natural properties and therapeutic benefits.

 

We Only Source The Purest Essential Oils

 

An essential oil is a concentrated hydrophobic liquid containing volatile aroma compounds from plants. They are natural aromatic compounds found in the seeds, bark, stems, roots, flowers, and other parts of plants. Essential oils are what give a plant its characteristic odor and contain the healing power of the plant from which it was extracted. When used correctly, essential oils bring a wide range of health benefits.

A typical essential oil will contain more than a hundred different natural chemical compounds, each of which exhibits a specific therapeutic property. This complex mixture of natural chemicals is what makes essential oils such effective healing agents.The difference between pure essential oils and ordinary fragrance oils is a like asking what the difference is between natural and synthetic products. The answer is that essential oils are obtained through a complicated process of steam distillation, whereas fragrance oils can be manufactured fairly cheaply through chemical processes.

While scientists can easily duplicate the fragrance of essential oils, they have so far been unable to duplicate the benefits. Using Lavender as an example, there are many Lavender fragrance oils available in the market. They all smell like lavender and are long lasting. They are great to fragrance soaps, perfumes, cosmetics and candles but they have no other benefit. Lavender essential oil, on the other hand, offers the fresh aroma of Lavender plus a great deal of healing properties that may help with symptoms such as insomnia, arthritis, muscle aches, rheumatism, acne, sunburn, wounds, insect bites, burns and irritability.

Using the finest pure essential oils is absolutely vital in skin and hair care treatments because the purity of the essential oils used will determine how effective the product will be. Essential oils that have been adulterated will simply not deliver any health benefits and at worst, there is the risk of serious skin irritation due to an adverse reaction to the synthetic chemicals that have been used to extend or 'standardize' the essential oil.

At Conatural, vigorous checks are made throughout the entire process of sourcing pure essential oils. Our quality standards include:

- Verification of the plant botanical species
- Verifying that crops are not subjected to pesticides
- Understanding how the essential oil is extracted
- Evaluating the odor of the essential oil
- Testing the essential oil's purity using GC/MS technology

The altitude, soil fertility, weather conditions and the method of cultivation all have an influence essential oil quality. This is why an essential oil produced in one country can be of a higher quality than precisely the same oil produced in another. At Conatural, we only source therapeutic grade oils. There are only a few high-quality essential oil suppliers in the world that produce these oils because they are very expensive to produce. We source the finest essential oils, which form a vital ingredient to all our products, from certified producers all over the world.

 

“If we didn’t believe deep in our hearts that these are the cleanest, uncontaminated, unadulterated, nourishing, and most effective organic products in the world - we wouldn’t put our names on them.”

 

Myra Qureshi Jahangir &RemaTaseer - Founders Conatural

 

 

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